From a Small Village to Global Innovation: How Ihor Bauman is Transforming Service Businesses with AI

Ihor Bauman's journey from a small village in Ukraine to the forefront of the global tech industry is a story of vision, resilience and unwavering dedication to innovation. Beginning his entrepreneurial path at just 16, Bauman combined an early passion for technology with hands-on experience in business strategy and software development. His diverse background — including consulting at PwC and leading roles in tech — has shaped him into a trailblazing founder and a recognized authority in AI-driven business solutions.

Today, as the Founder and CEO of Workee Inc., Bauman is celebrated for developing next-generation tools that revolutionize how service-based businesses communicate with clients, manage operations and grow through automation and artificial intelligence.

Personal Crisis Sparked a Global Solution

In 2020, Bauman watched his mother — a therapist — lose her livelihood overnight when the private clinic she worked at shut down. Navigating digital payments, client communication and scheduling was a nightmare for her, exposing the major gaps in digital infrastructure for service-based businesses. That experience became the spark behind Workee Inc. — the business automation platform Bauman founded to give SMBs the powerful digital tools they desperately needed.

What began as a response to his mother's struggles has evolved into a global business platform, now serving small and mid-sized companies in over 70 countries. Over the past three years, Workee has grown into a trusted tool for service businesses looking to streamline their operations, communicate better with clients and scale — all without the need for complex CRM systems.

Workee supports four languages (English, Spanish, Portuguese and German), has secured over 15 corporate partnerships and is backed by a global team of top tech experts across five countries. Under Bauman's leadership, the company has seen strong revenue growth and continues to maintain a high client retention rate.

The AI Edge: How Bauman is Empowering Small Businesses

At the core of Workee's success is Bauman's belief that small businesses deserve big-business technology. That belief led him to develop Workee's signature feature — an AI Co-pilot, powered by a proprietary AI attribution model.

This isn't just another dashboard. Workee's AI analyzes every aspect of a business — sales trends, pricing strategies, client behavior and marketing performance — and delivers clear, data-driven recommendations to help businesses grow. From helping improve customer retention to supporting stronger sales performance, Bauman's AI-driven platform makes sophisticated business intelligence accessible and actionable for small business owners everywhere.

Recognition Beyond the Tech World

Bauman's growing influence isn't limited to Workee's success. Over the past two years, he's built a strong community in Silicon Valley, where he now lives and works. He is a trusted voice in the tech industry, a Forbes Business Council member and a frequent mentor at programs like TechStars Startup Weekend San Francisco. He's also taken the stage at major business and tech events including TechCrunch and Product Hunt, sharing his insights on how AI is transforming the future of small business.

His leadership has attracted the attention — and support — of major investors, including Slava Ventures, SMOK VC, BRISE and several angels from Silicon Valley.

Building the Future of Small Business

What makes Ihor Bauman's story remarkable isn't just the numbers — it's the mission behind them. His own family's struggles inspired him to build a platform that gives small businesses worldwide access to the same smart, scalable tools that large corporations have always had at their fingertips.

As Bauman continues to scale Workee and roll out new AI-powered solutions, one thing is clear: He's not just building a business — he's rewriting the playbook for how small service companies thrive in a digital world.

Arya Hamedani's path to culinary fame didn't begin with a prestigious cooking school or a family legacy in food. It started in the most unexpected places — behind a fast food kitchen counter, grease in the air, and orders piling up.

Originally from Iran and raised in Canada, Arya spent much of his twenties bouncing between academic programs and career aspirations. He explored everything from law to business, hoping each new chapter would spark a sense of purpose. "I was chasing what I thought success should look like," he says. "But none of it ever felt like me."

That changed when he worked in a deep fryer station at a local fish and chips shop. What began as another job suddenly ignited something he hadn't felt before. The hustle of the kitchen and the creativity behind every plate lit a fire that academic life never could.

Determined to build a new future, Arya dove headfirst into the world of food. He gained experience across the culinary spectrum: starting in quick service restaurants, moving into kitchen management, and eventually refining his craft in upscale fine dining. That journey laid the foundation for his transition into private cheffing, where he began curating personalized, high-end meals for clients at home.

Still, it was his leap into content creation that changed everything.

By 2024, Arya had become one of the most talked-about figures in food on social media. His content wasn't about perfect lighting or studio-polished meals — it was raw, honest and bursting with flavor in more ways than one. Viewers fell in love not just with the food, but with Arya himself: bold, unfiltered and refreshingly honest.

His videos quickly gained traction thanks to his unique blend of culinary expertise and straight-shooting commentary. Whether breaking down a gourmet recipe or roasting food industry trends, Arya had a voice that stood out. Fans connected with his authenticity, and the numbers showed it.

As his influence grew, so did the opportunities. Arya began working alongside celebrities, producing fast-paced, engaging content that blended entertainment with culinary skill. His ability to create viral moments while keeping it grounded gave him a rare crossover appeal.

Beyond the kitchen and the screen, Arya also demonstrated a true heart for service. During the Los Angeles wildfires, he personally mobilized his resources and used his platform to prepare thousands of meals for first responders. While he took the lead himself, his platform played a crucial role in raising awareness and inspiring others to get involved. Arya didn't just talk about helping — he rolled up his sleeves and made a tangible difference, proving that one person's effort, amplified by his platform, can create real change.

Today, Arya Hamedani is more than just a chef or a creator. He's a force in modern food culture — someone who built his career not by following the rules, but by rewriting them.

Life can be chaotic, but music offers a powerful outlet, a way to process heavy emotions, relieve stress and reconnect with yourself. Picture immersing yourself in lyrics that hit home, singing at the top of your lungs, and moving your body freely to the beat. Music is both cathartic and connective, and for multi-hyphenate artist and entrepreneur Shyra, it's also a mission.

As a singer, dancer, producer, fitness entrepreneur and motivational speaker, Shyra uses every facet of her artistry to empower others through music and movement.

"From chart-topping singles to movie soundtracks, I've worked across music, dance, film, fashion and wellness. My work is rooted in uplifting others through movement, music and mindset," she shares.

Shyra's Musical Journey 

From a young age, Shyra felt destined to motivate others through performance. Her early passion evolved into a multidimensional career that includes songwriting, launching purpose-driven brands and mentoring aspiring creatives through platforms like STAR Academy and ShyFit.

But her journey hasn't been without challenges. As an independent artist, Shyra faced industry gatekeeping and personal losses. Yet she remained true to her vision, turning adversity into fuel. Her music has resonated deeply within the LGBTQ+ community, celebrating themes of strength, love and inclusion.

"I've learned to stay grounded in purpose, trust my vision, and turn pain into power," she says.

Music Meant to Move 

Shyra's breakthrough track, "DJ Love Song," reached #28 on the Billboard Dance Chart and caught the attention of legendary filmmaker John Singleton, who featured the song in his action film "Abduction." She continued building momentum with the release of "Universal Love," an uplifting anthem for Pride Month that champions diversity and global unity.

Whether it's through lyrics, rhythm or performance, Shyra's music is meant to move you physically, emotionally and spiritually.

Diving Into Entrepreneurship

Beyond music, Shyra's entrepreneurial efforts reflect the same purpose-driven philosophy. In 2016, she founded STAR Academy to mentor young artists in performance arts including fashion, film, runway and television. She also launched ShyFit, a lifestyle and activewear brand that promotes wellness, confidence and self-expression.

As a motivational fitness influencer, Shyra leads by example and encourages others to pursue holistic health and personal growth.

Looking Ahead

Shyra's vision continues to expand. She is committed to empowering underrepresented voices and creating safe, inspiring spaces through her music, mentorship and creative ventures.

In a recent milestone, her upcoming single "Operator" was selected as a teaching track at the Conservatory of Recording Arts and Sciences (CRAS) in Arizona. Her co-writer, Ben Franklin — also a professor at CRAS — helped integrate the track into the curriculum, offering students the rare opportunity to collaborate with a working artist as part of their academic training.

This powerhouse artist and entrepreneur is more than a performer, Shyra is a movement, and her work is grounded in authenticity, intention and impact. Shyra will be releasing new music in May 2025, so make sure to follow her socials for updates!

For one unforgettable night, Six Flags Magic Mountain shed its teenage image and became L.A.'s most exclusive cultural playground — reserved for those who set the trends, not follow them.

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RASA, the fast-rising tech and event agency startup, brought THRILL CITY to life: a moonlit, sold-out takeover at the iconic Six Flags Magic Mountain in Los Angeles featuring a Dom Pérignon and Veuve Clicquot champagne fountain bar, Rivian chauffeurs, a Kirgo casino and an eclectic sensorial wellness experience with Rhye and Secular Sabbath, plus a music lineup straight out of Ibiza — Whomadewho, Shimza, Colyn, Darius and more. 

Celebrities, creators and the city's cultural vanguard roamed the coasters like a surreal dreamscape. The vibe: Electric, Elevated, Unapologetically next-level.

But this wasn't just a party — it was a strategic revelation. RASA is quietly emerging as one of the most disruptive forces in the multi-billion dollar live entertainment market by engineering a new genre of live experience, fusing immersive storytelling, cutting-edge tech and cultural fluency to redefine what IRL can feel like. 

And Six Flags Magic Mountain? A legacy giant to see the vision. The partnership didn't just create a viral moment — it sparked a movement, rewriting a new playbook for where this industry might be headed.

Content creation isn't exactly an easy field to get into. It takes tenacity, skill, a keen understanding of internet culture, and the ability to keep up with the constant ebbs and flows of online trends. The Yuh Family (Josh Ssosa and Lily Wu) has proven to be up to the challenge, amassing 3.39 million followers across YouTube, TikTok, and Instagram.

The YouTube Silver and Gold Play Button recipients have also reached 2.7 billion cross-platform views by fans around the world. That's no easy feat. Throughout their career, the couple has demonstrated that passion, perseverance, and creativity can lead to global success in the influencer industry—a journey that's aptly summarized in their YouTube blog feature.

From Part-Time Creators to an Influencer Powerhouse

The Yuh Family quickly went from university students to full-time digital entrepreneurs. From there, it wasn't long before they started helping to shape the creator economy, later becoming leaders in digital content and influencer marketing spaces. The couple began their creative journey in 2019, building their brand up until they could become full-time creators in 2023.

One of the key ingredients to content creation success stems from curating an identity that works for each individual as well as their audiences. In the case of Ssosa and Wu, they settled on building their business around their shared identity as a couple. Of course, you can't find success without the ability to pivot when things aren't going as planned.

Adapting to Flourish

The Yuh Family eventually realized that long-form content wasn't performing as well as it could have. Instead of giving up, they focused on creating short-term TikTok content—a strategy that proved beneficial for the couple's brand. As a result, the change of pace broadened brand reach and highlighted their grasp of content efficiency and trendsetting. Through this process, The Yuh Family has retained a loyal and engaged audience across multiple platforms.

Ssosa and Wu have eventually collaborated with leading global companies. Naturally, connecting with audiences is integral when your success revolves around viewer support. The Yuh family has that concept on lock, allowing them to influence culture and become a driving force in influencer marketing throughout multiple industries.

A Guide Post for Other Content Creators

On top of carving out their own success, The Yuh Family has helped pave the way for other global creators to embrace their entrepreneurial spirit and share their unique voices. Through their work establishing new influencer marketing tactics, the couple has inspired like-minded creators to prioritize authenticity, building a community, and partaking in creative collaboration.

This work has set new standards for digital entertainment and offers a tried and true formula for others to follow in their footsteps when they set out to create their own brand. Ssosa and Wu have one piece of advice for aspiring creators around the world: "Stay patient, remain authentic, and always be ready to adapt."

What's Next for The Yuh Family?

Given the couple's success in just a few years, they have big goals to continue growing their audience. The Yuh Family hopes to reach 10 million subscribers in addition to exploring new business opportunities. All in all, Ssosa and Wu showcased resilience, creativity, and an entrepreneurial mindset to grow their fledgling business into a full-time content creation venture.

After all their hard work, The Yuh Family managed to influence both the creator space and the global digital industry as a whole. Hopeful content creators can learn a lot from the couple's methods of success, no matter where they are in the world.

Ear-ringing, or tinnitus, is a painful condition that affects 30 million people in the U.S. alone, and an estimated 300 million globally. Whether the result of attending an incredible concert performance or simply completing some much-needed yard work, being exposed to loud noise is a regular occurrence, leaving many at risk of developing tinnitus. Finding all-natural relief or prevention should not add more pain to an already deeply uncomfortable condition.

The team behind the revolutionary supplement Tinnigone focuses on premium ingredients that have been third-party lab tested. With a science-backed, powerful formula, Tinnigone was created by a board-certified physician who understands how painful ear ringing is and has suffered from this himself. Developed through years of research, the patent-pending, all-natural formula combines the power of antioxidants, bioflavonoids, and vitamins to soothe and protect ears from environmental stressors and damage. 

Founding Principles and a Mission to Heal

Tinnigone, a patent-pending formula for ringing ears, was established by a physician and his wife committed to health and wellness through the power of nature and medicine. The husband, with over 15 years of clinical experience as a geriatric physician and the wife with a background in marketing and sales; this team brings together medical insight and a strong understanding of consumer needs. Their combined experience created a natural formula that incorporated the age-old wisdom of nature with modern science. Tinnigone leverages the knowledge of science and medical experience to offer a way to support hearing health naturally. 

A Unique Antioxidant Rich Formula

With many options to choose from to help provide relief from ringing ears, Tinnigone's all-natural, non-GMO, vegan formula distinguishes itself. The gluten-free ingredients offer soothing relief to those with allergy sensitivities. The unique patent-pending formula is the result of three years of research into the powerful properties of TAF1000, ' The Antioxidant Formula.' TAF1000 blends grape seed extract with R-Alpha Lipoic acid to help combat oxidative stressors and reduce damage in the inner ear caused by free radicals.

Overcoming Setbacks

Committing to high-quality, all-natural ingredients required finding and partnering with a manufacturer who understood and likewise reflected these values. The team behind Tinnigone wanted to provide the powerful antioxidant formula to as many as possible of course, but recognized that finding partners who aligned with their quality standards and values was just as important. Fortunately, despite initial setbacks, the team at Tinnigone persevered to find professionals who understood the vision and implemented the key values of the organization.

Bringing Wellness into the Future

The founding principles of perseverance and faith became the key ingredients to getting Tinnigone out of the lab and into the hands of those needing relief. After finding the right collaborative partners, the  business was able to flow more smoothly and provide the life-changing care that those suffering from tinnitus deserve. To give customers added confidence, Tinnigone offers a 100% money-back guarantee.  Every ingredient is carefully selected, and manufacturing follows rigorous standards ensuring that what you receive is a supplement that they proudly stand behind.

The Tinnigone team hopes to bring comfort and healing to the millions who grapple with tinnitus by becoming the premier, trusted supplement for ear pain relief.

Disclaimer:

This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis, or treatment, please consult a medical professional or healthcare provider. These statements have not been approved by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

There's a whole lot more to dentistry than filling cavities and tightening braces. Implant and cosmetic dentistry can completely transform someone's smile, and the Los Angeles-based TruGlo Modern Dental is here to bring patients' visions to life. From implants to veneers, TruGlo Modern Dental offers high-quality aesthetic work at a cost-effective price that cuts out the typical high prices without the headaches that go along with dental insurance and premium price tags. The practice specializes in porcelain veneers, designed to address issues like chips, cracks, and stains, and dental implants that restore both function and aesthetics for a confident smile.

TruGLO Modern Dental is changing the game in the dental industry with a membership approach. Sure, a Netflix subscription is entertaining, but paying a monthly fee for quality dental care is a game-changer. Of course, the clinic does offer insurance. However, the TruGLO Modern Membership is a great option for patients without insurance, giving them benefits that are comparable to, if not better than, most dental insurance plans.

Patients have three state-of-the-art Los Angeles TruGLO Modern Dental locations to choose from, with a San Diego office in the works. With porcelain veneers, TruGlo can help you achieve a flawless smile, addressing imperfections with minimal invasiveness. For patients needing replacements for missing teeth, TruGLO's dental implants offer a permanent, custom solution that restores both the look and function of the smile.

TruGLO Modern Membership Makes Dental Care Affordable

High-end dental care has always been out of reach for many people, but TruGLO Modern Dental is looking to change that tune with the TruGLO Modern Membership. The practice is committed to bringing the most advanced, state-of-the-art dental care to patients without the high costs typically associated with these services.

Membership prices start at just $55 or $65 per month based on the services prospective patients are looking for. While traditional insurance can be a hassle, TruGLO Modern Dental sidesteps the waiting periods, deductibles, and limitations that go along with the insurance game. With a membership plan, patients can access the care they need when they need it.

Full Coverage and Comprehensive Preventative Care

While most insurance plans only include two cleanings a year, the TruGLO Modern Membership provides patients with up to three. To boot, the cleanings include a detailed exam and X-rays. And for anyone who doesn't want a third cleaning, patients can exchange it with an intense yet non-sensitive whitening treatment.

Figuring out what services are actually covered under insurance plans is often as annoying as it is time-consuming. Even after multiple phone calls and hours of time down the drain, patients can still walk away either unsure or with a rejection. It's even worse when you get conflicting information and end up having to pay for a procedure out of pocket after expecting coverage. To combat that kind of treatment, TruGLO Modern Memberships apply to all dental services offered by the practice.

Between routine check-ups and advanced treatments, patients have access to the whole scope of offerings. Alongside the savings the membership provides, membership patients also have access to exclusive promotional offers throughout the year.

The Latest and Greatest in Dental Technology

The dentists at TruGLO Modern Dental are all about keeping up with the latest in dental technology, services, and the highest-quality materials. They provide a patient-centered approach that makes sure every visit is comfortable, efficient, and tailored to your needs. In short, affordable luxury is the primary mission of TruGLO Modern Dental.

Patients can utilize cosmetic treatments, dental fillings, dental crowns, dental implants, porcelain veneers, root canal treatments, dental bridges, tooth extractions, dentures, emergency dentistry, and sedation dentistry.

To schedule a consultation in Beverly Hills, Hollywood, or Calabasas, visit the TruGlo Modern Dental website.

Getting older isn't a choice—but feeling stuck in low gear? That's a different story. As men age, hormone decline drains energy, focus, and drive. Testosterone keeps men sharp, strong, and motivated, yet too many are told by their doctors that their symptoms are just part of aging—and handed quick fixes that don't work.

The truth? Traditional hormone therapies and one-size-fits-all healthcare often fall short, offering inconsistent results and no real plan for protecting long-term health.

That's why, for over 18 years, Male Excel has perfected The Excel Advantage™—a proven, results-driven approach to hormone therapy. Daily dosing that follows the body's natural cycle keeps hormone levels optimized, reducing the risk of age-related diseases and supporting long-term vitality.

Daily Dosing: A More Natural Approach

Male Excel focuses on daily dosing of bioidentical hormones to mimic the body's natural testosterone production. Unlike traditional high-dose testosterone injections, daily dosing replaces spikes, fluctuations, and imbalances with consistent, optimized hormone levels. This approach helps members enjoy a more stable and reliable option than those found with traditional methods.

Dr. Peter Fotinos is the medical director at Male Excel. He explains the rationale behind the clinic's daily dosing: "We focus on bioidentical hormones because they are the most effective way to replicate what your body would naturally produce. Daily dosing allows us to treat symptoms continuously, giving members the consistency they need to feel their best."

Comparing Daily Dosing With Traditional Injections

Traditional testosterone replacement therapy typically involves high-dose injections of testosterone cypionate or other forms of testosterone. These injections, given every one to two weeks, often lead to fluctuations that cause energy crashes, mood swings, and irritability. These spikes can also increase estrogen conversion, leading to water retention, gynecomastia (male breast tissue growth), increased body fat, and emotional instability. These hormonal swings make maintaining consistent energy, focus, and well-being difficult.

In contrast, Male Excel's daily dosing ensures that testosterone levels remain optimal at all times. This approach prevents the disruptive side effects and highs and lows associated with traditional injections. As a result, patients enjoy the benefits of testosterone optimization without the discomfort of sudden hormonal shifts.

For those exploring their options, Male Excel's TRT online offers accessible and reliable resources on hormone therapy, helping men make informed decisions about their health.

Debunking Common Myths

Many people still hold misconceptions about testosterone replacement therapy, especially regarding the use of estrogen blockers and the safety of testosterone injections. Male Excel works hard to address these myths head-on.

One common misconception is that testosterone therapy alone causes estrogen levels to rise, leading to unwanted side effects. Male Excel's protocols use a balanced approach to hormone optimization by carefully monitoring estrogen levels and avoiding unnecessary blockers. This personalized, targeted approach ensures that members experience the benefits of testosterone therapy and avoid unwanted side effects.

Doctor Fotinos states that Male Excel aims to provide members with a "full picture of their health." That means they don't just focus on testosterone but also examine the entire hormonal system to ensure balance.

Clinical Outcomes: Real Results for Real People

Male Excel's daily dosing system has produced significant improvement for members dealing with low testosterone. Many men report higher energy levels, improved mood, and a return to vitality that they haven't felt in years.

Customer reviews confirm the positive impact of Male Excel's approach and the quality of the brand's customer service.

Chad said, "Since I have started with Male Excel I sleep better, have more energy throughout the day, just feel better in general. I've gained muscle and lost fat, I feel closer to 25 years old instead of 49. The customer service is second to none."

Mark also shared his satisfaction: "Male Excel has definitely changed my life for the better. I always felt I had low testosterone and finally decided to take a test for it. Sure enough, I was right. I was extremely low. I got started on Male Excel, and things have improved constantly."

These real-life success stories highlight the effectiveness of Male Excel's inventive approach.

Moving Forward With a Commitment to Holistic Care

At Male Excel, the goal is to provide more than just hormone therapy. The company aims to offer a comprehensive healthcare solution that includes expert guidance, continuous monitoring, and the convenience of telemedicine. Male Excel is redefining healthcare by providing treatments that address the root causes of health issues—not just the symptoms.

With their inventive approach to daily dosing, Male Excel is making hormone optimization a mainstream solution for men everywhere.

Newly engaged Rachel Uchitel was the guest of honor at a dazzling celebration dinner in Dana Point, California, where close friends and celebrity guests gathered to toast her exciting new chapter. The intimate yet lavish affair was held near the prestigious Waldorf Astoria Monarch Beach, featuring a spectacular private fireworks display that illuminated the coastal skyline in honor of her proposal by businessman Dan Donovan.

A Night of Love, Laughter, and A-List Guests

Uchitel, best known for her high-profile media career, was joined by an exclusive guest list that included Kelly Dodd Leventhal and Rick Leventhal, the dynamic duo known for their reality TV fame and journalistic prowess. Also in attendance were Alexander Spellane, the CEO of Fisher Liberty, and Nik Richie, the media entrepreneur and public relations powerhouse.

The evening was filled with joyful toasts, fine dining, and heartfelt moments, as guests celebrated Uchitel's engagement in true Southern California luxury. Set against the stunning backdrop of Monarch Beach, the celebration embodied elegance and exclusivity, reflecting the grandeur of her upcoming wedding.

Fireworks Over Monarch Beach

One of the evening's most memorable highlights was a private fireworks show, arranged specially for the couple. As the vibrant display lit up the sky above Dana Point, guests raised their glasses to love, happiness, and new beginnings. The Waldorf Astoria Monarch Beach, known for its world-class service and breathtaking ocean views, provided the perfect setting for such a momentous occasion.

A New Chapter for Rachel Uchitel

While details of Uchitel's engagement remain closely guarded, it's clear that she is stepping into this new phase of life surrounded by supportive friends and unforgettable experiences. With such a star-studded and luxurious kickoff to her engagement, all eyes are now on what's next for the soon-to-be bride.

If this celebration is any indication, Rachel Uchitel's wedding is sure to be a high-profile affair filled with glamour, exclusivity, and, of course, more unforgettable moments.

Investing involves risk and your investment may lose value. Past performance gives no indication of future results. These statements do not constitute and cannot replace investment or financial advice.