W Magazine is reportedly scrambling to pull an already-printed upcoming edition of the publication because it features Travis Scott on the cover.
"In the light of what happened at Astroworld, the interview and cover lines seem inappropriate, to say the least," a source told Page Six.
The rapper was performing during his Astroworld Festival concert in Houston on Nov. 5 when the shoulder-to-shoulder crowd surged toward the stage, crushing fans against each other and leaving others trampled and gasping for air. In all, 10 people passed away from injuries sustained that evening, and 300 more suffered injuries.
W Magazine, according to the report, interviewed Travis and girlfriend Kylie Jenner and shot the cover before the tragedy. Additionally, the magazine has apparently already been printed, and now editors are said to be desperate to recall the issue before it hits shelves.
"W editors have cleared any planned coverage of Travis and Kylie from their website, but the magazine was already printed, and now they are trying to stop the delivery trucks," a source said.
Since the incident, Travis has hunkered down at home and his team claimed he didn't know the gravity of what was happening in the crowd during his 75-minute performance. The optics of the situation got worse after he reportedly went directly to Dave & Buster's following the show for an afterparty, but his camp insists he was still unaware of the calamity at the time.
A few days after the concert, Houston Police alleged it told production officials to "shut down the performance" as emergency personnel began CPR on multiple victims in the audience.
Even after the concert was deemed a "mass casualty incident," Travis continued to perform for nearly 40 more minutes, according to reports.
"The ultimate authority to end a show is with production…and the entertainer," Houston Police Chief Troy Finner said in a press conference.