By Katherine Tinsley
10:45am PST, Feb 19, 2025
Noem posted on X Monday, February 17, to share the ad with fans.
"Tonight, I'm announcing a nationwide and international multimillion-dollar ad campaign warning illegal aliens to leave our country NOW or face deportation with the inability to return to the U.S.," she wrote in her post.
Donald Trump and his administration have taken a strong stance against undocumented migrants, and they are now looking to increase border protection.
"This serves as a strong warning to criminal illegal aliens to not come to America," Noem penned. "If they do, they will be hunted down and deported. Thank you @realdonaldtrump
for securing our border and putting America first."
In the video, Noem gave a strong warning to people looking to enter the U.S. without necessary documentation.
"If you are considering entering America illegally, don't even think about it," she stated.
"Under President Trump, we are defending American families and restoring their safety," Noem said. "President Trump is making America safe again."
According to
Rolling Stone, Homeland Security budgeted $200 million for these ads. However,
Elon Musk is currently investigating agency spending, as the price point shocked critics.
"Hey DOGE… found some waste for you to remove," one person wrote on X, referring to the Department of Government Efficiency.
"Multimillion-dollar ad campaign? And who's paying for that then? Shouldn't DOGE be investigating this," another added.
In an interview with Fox News, Noem explained the importance of the notice.
"Those ads will be running not only in the country, but also internationally, all around the world, telling people that we are a nation of laws," Noem stated.
"Don't come to America if you plan to break our laws, and if you don't plan to come legally," she continued.
While chatting with
Jesse Watters, Noem claimed Trump's plans have reduced the number of people crossing the border.
"Yeah, it's been incredible to see the numbers trickle down almost to zero," she noted. "You know, we are talking less than a couple of hundred people that we are encountering a day when it was literally over 11,000 under
Joe Biden."
The former governor of South Dakota believes the content will influence non-citizens to stop relocating to the U.S.
"The message that we're sending to the rest of the world through these commercials and this marketing campaign is, don't come here," Noem explained.
"We don't want illegals. We don't want criminals," she declared. "America is a place where you come to pursue the American dream and that this president will always put Americans first."
